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Mr. Goidadin’s first full collection for Smythson won’t arrive in stores until July — a company spokeswoman said the timing of his arrival was the reason for the almost 18 month gap. But some of his initial designs are already available online and in selected boutiques, including the brand’s Madison Avenue store.

For women, for example, there is the small structured Wigmore crossbody purse, based on a bag originally created in 1910 by the brand’s founder, Frank Smythson, to hold sheet music. It is being offered in millennial-attracting metallic petrol blue, as well as gold and, soon, pink. (At $1,895, it is not exactly millennial-priced, although a version in more sober colors, like burgundy, is several hundred dollars less.) In the men’s selection, there’s a classic black leather duffel, tweaked with a thick stripe of Yves Klein blue, an addition to the Burlington collection and listed at $2,395. Also available are new leather notebooks, hot-pressed with words like “Fierce” and “Wow” in archival fonts on their covers.

For inspiration, Mr. Goidadin said, he and his team of six regularly delve through the brand’s archives, stored in a windowless, shelf-lined room in the basement of Smythson’s New Bond Street flagship. (The brand has 10 boutiques, including a sale shop at the Bicester Village outlet mall near Oxford, and is stocked in major department stores around the world, like Barneys New York, Harvey Nichols and Le Bon Marché.)

“There’s no point in coming to a brand like Smythson and being completely insensitive and doing something that’s unrelated,” Mr. Goidadin said.

Source : https://www.nytimes.com/2018/12/05/fashion/smythson-england-luc-goidadin.html

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